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ABOUT 

For the past two decades, I’ve called Northern California home, but my creative outlook has been shaped by global travels. I first merged my passion for large-format landscape and architectural photography with emerging technology as an advertising and commercial photographer. That led to co-founding two innovative digital photography companies and authoring several patents in digital imaging.

 

My drive to solve complex problems also carried me into enterprise software. While collaborating with Fortune 100 brands, I helped develop novel solutions—most notably championing Nike’s GreenXchange, which launched at the World Economic Forum.

 

Today, my artistic mission is to elevate Modern Pictorialism—a fresh take on an early 20th-century style that proved photography’s place in fine art. My most recent work spans over a thousand images devoted to this approach.

 

I invite you to learn more or schedule a private viewing. Please reach out at skip.roncal@gmail.com.


Skip Roncal
Founder, Modern Pictorialism

All images © 2003-2025 RONCAL
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